Lane Bryant is rolling out the red carpet to celebrate a remarkable milestone: the brand’s 120th anniversary. Founded in 1904 by trailblazer Lena Himmelstein Bryant, Lane Bryant has been a cornerstone of plus-size fashion, continually advocating for inclusivity, innovation, and perfect fit. The company is marking this special occasion with a series of exciting in-store and online events, bringing together its dedicated associates and loyal customers.
The festivities will spotlight Lane Bryant’s legacy of pioneering fashion for women of all sizes. Lena Bryant’s vision of dressing curves with both style and dignity began with a single store on Fifth Avenue in New York City. At a time when women’s rights were still in their infancy, her store became a sanctuary where fashionable, thoughtfully designed apparel was available to all, fostering a sense of community and belonging.
Lane Bryant’s commitment to innovation has been a constant throughout its history. Lena’s development of a proprietary size-grading system set a new standard for fit, and today’s Fit for Your initiative continues that tradition. This program ensures that each collection is meticulously designed to embrace every customer’s unique shape.
"While there are several American fashion brands started by women, for women, none have been in existence since 1904," said EVP and Chief Merchandising Officer of Lane Bryant Mary Castilow. "We're here today thanks to the love, loyalty, and support shown to Lane Bryant over the decades by our incredible community of customers, associates, and friends. And we look forward to celebrating with everyone."
The anniversary celebrations kick off today both in-store and online at LaneBryant.com, featuring the exclusive Forever Faves Collection. This curated assortment includes customer favorites like a versatile wrap dress and a chic satin blouse, all in a rich autumnal green.
To make the celebration even more special, Lane Bryant is hosting an Anniversary Party on Saturday, September 7, 2024. Shoppers will have the chance to win exciting product giveaways and receive a limited-edition Anniversary bracelet with qualifying purchases (some exclusions apply).
Lane Bryant invites everyone to join in the celebration by sharing their favorite memories and beloved Forever Fave pieces on social media. Follow the brand’s 120th Anniversary Celebration to be part of this historic moment.
Facebook: facebook.com/lanebryant
Instagram & TikTok: @lanebryant
Hashtag: #LaneBryant
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