HOLLYWOOD, Fla. — In a thrilling kickoff to this summer’s international soccer showdown, Hard Rock Cafe has teamed up with global football legend Lionel Messi to launch a vibrant new collection of limited-edition merchandise, match-day specials, and fan-filled events as part of its spirited “WE PLAY TOGETHER” campaign.
From now through July 14, fans can dive into the excitement at Hard Rock Cafes around the globe with Messi-themed merch, special menu bundles, watch parties, and more — all celebrating the passion of soccer and the unmatched energy of one of the sport’s greatest icons.
“Hard Rock creates the perfect atmosphere to enjoy great food and connect with fellow fans over a shared love of football,” Messi said in the official announcement — and on Instagram, where he modeled one of the campaign’s exclusive tees.
The Messi Lineup: Limited-Edition Merch & Menu Bundles
Hard Rock’s Rock Shops® are now stocked with can’t-miss Messi merch, including:
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Custom Messi Tees (available in bold pink and classic white)
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Soccer-Themed Pilsner Glasses (cheers-worthy and collectible)
Bundle deals sweeten the deal:
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Pick 2: Save 10% (e.g., Messi Chicken Sandwich + Pilsner Glass)
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Pick 3: Save 20% (e.g., Sandwich + Glass + Tee Shirt)
Watch Parties, Giveaways, and Matchday Mayhem
Hard Rock locations in Miami, Orlando, Nashville, and more will transform into fan central during key matches, complete with:
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Live watch parties
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Contests and giveaways (think jerseys and free meals)
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Game-day food and drink specials
The Messi Menu Goes Global
Can’t make it to a tournament city? No problem. You can still enjoy the Messi-inspired dishes at any Hard Rock Cafe worldwide, including:
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Messi Chicken Sandwich – a crispy, Milanese-style chicken masterpiece topped with provolone, arugula, and herbed aioli
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Captain Messi Kids Menu – playful picks like the Messi X Burger and Golden Chicken Sandwich, served with a toy
A True Goal for Fans
“This initiative invites soccer fans to celebrate the tournament in true Hard Rock style—with exceptional dining experiences, iconic merchandise, unforgettable entertainment, and the vibrant energy that only our Cafes can deliver,” said Eric Martino, President of Hard Rock Cafe & Retail.
Whether you’re team Messi or just here for the fun, Hard Rock’s “WE PLAY TOGETHER” campaign brings the heat, the food, and the flair—all under one roof.
Kick off your Messi moment at shop.hardrock.com or your nearest Hard Rock Cafe.
