By Angela Ib | The Steven Wick Blog
Las Vegas pulsed with energy as UFC International Fight Week 2025 took over the city, but it wasn’t just fighters stealing the spotlight—Pacsun made a knockout debut at UFC X, blending streetwear grit with combat sports swagger. For two days (June 27–28), the brand transformed its 10' x 20' booth into a cultural hub where fans, fighters, and influencers converged, proving once again that Pacsun doesn’t just follow trends—it creates them.
A graphic wall, designed to resemble a moody grunge-meets-Y2K editorial backdrop, turned into the most Instagrammed location of the weekend, while a custom step-and-repeat attracted both fans and UFC stars for spontaneous photos.
But the real highlight? Securing a prime spot on the UFC X mainstage. Two athlete Q&As—featuring fan favorites like Brandon Moreno and Merab Dvalishvili—were adorned with Pacsun's iconic logo, seamlessly integrating the brand into the essence of Fight Week itself.
Heavyweight Threads for Hardcore Fans
Alongside the event, Pacsun launched a limited-edition UFC capsule featuring heavyweight tees that blend a retro NBA vibe with distressed prints and boxy silhouettes, all exuding a strong sense of ’90s nostalgia infused with a combat flair. Priced at $40, this collection (offered in sizes S–XL) flew off the shelves like merchandise at an arena—because, let’s face it, UFC fans don’t merely watch the fights; they embody the experience.
"This isn’t just about product—it’s about showing up where culture clashes," said Richard Cox, Pacsun’s Chief Merchandising Officer. "UFC X is where sport, style, and community collide. That’s our sweet spot."
Influencers, Fighters, Algorithm Game & Take Away
To amplify the energy, Pacsun enlisted digital creator Jayden Rono, whose behind-the-scenes TikTok and Instagram content gave followers a VIP pass to the chaos. Meanwhile, UFC fighters popped into the booth for unscripted fan moments—raw, unfiltered, and 100% authentic, just like Pacsun’s streetwear ethos.
This wasn’t just a merch drop—it was a cultural handshake. By tapping into UFC’s die-hard fandom, Pacsun cemented its role as the bridge between streetwear and sports, proving that the right collaboration isn’t just seen—it’s felt.
Boost Your Brand with a Sponsored Guest Post on Steven Wick Vlogs!
Looking to expand your reach, build backlinks, and promote your business? Steven Wick Vlogs offers high visibility sponsored guest posts that put your brand in front of engaged readers! Whether you're launching new merchandise, growing your e-commerce store, or establishing authority in your niche, our platform provides the perfect opportunity to connect with a targeted audience.
Why Advertise with Steven Wick Vlogs?
- Permanent, high-quality backlinks (Do-Follow options available)
- Featured placement on our blog & social media (2,000+ followers)
- Newsletter exposure (sent to our subscriber list 3x)
- Fast turnaround (published within 7 business days)
- U.S.-based businesses only** (ensuring relevant audience alignment)
Choose Your Perfect Package:
Basic Package – $25
✔ 0-200 words + 1-2 photos
✔ Blog post + link included
✔ Shared in our newsletter (3x) & social media (1 permanent post)
👉 Get Started Now!
Standard Package – $55 (BEST VALUE!)
✔ 200-500 words + 1-4 photos
✔ Featured on the main page
✔ 1-2 Do-Follow links
✔ Newsletter & social media promotion
👉 Boost Your Visibility!
Premium Package – $110 (MAXIMUM EXPOSURE!)
✔ 500-700 words + up to 10 photos
✔ Priority featured placement
✔ 1-2 Do-Follow links
✔ Full social media & newsletter push
👉 Go Premium Today!
How It Works:
Pick a package that fits your goals.
Submit your unique content (no plagiarism!).
Get published & promoted within 7 days!
Limited spots available! Secure your guest post now and start driving traffic, building credibility, and growing your brand.
Full guidelines here: 👉 Steven Wick Vlogs Guest Post Rules
Questions? Email us or visit our site to lock in your spot today!
