Los Angeles, CA – Grammy-nominated rapper Wiz Khalifa and world champion surfer-songwriter Makua Rothman have joined forces with Ozium, to release a bold new single and music video titled “Clear the Air.” The collaboration challenges cannabis stigma while celebrating the shared passions of music, surfing, and cars that define both artists’ lifestyles.
A Cultural Legacy
Ozium, since its inception, was originally designed to combat airborne bacteria rather than simply mask odors. Over the years, it has become a staple for everything from freshening up cars to eliminating gym bag odors. Its effectiveness and cultural relevance have earned it shoutouts in hip-hop songs and even a mention on 'Seinfeld'
Earning a loyal following—especially among cannabis enthusiasts, the brand has been name-dropped in a track by Wiz Khalifa himself. Now, Ozium is looking to embrace its cultural legacy with the “Clear the Air” campaign, developed in partnership with independent creative agency Madwell.
“This campaign is all about authenticity,” said John Rabenhost, CEO of Niteo Products, the company behind Ozium. “Wiz and Makua embody the brand’s deep-rooted connection to music, lifestyle, and self-expression.”
Madwell, the independent creative agency behind the campaign, known for its founder-led approach and commitment to diversity of thought, the agency believes that “madness well-harnessed is creation.” Their work with Ozium reflects their mission to create impactful, authentic campaigns that resonate with audiences.
More Than Just Smoke
In the music video, Wiz Khalifa and Makua Rothman bring their signature styles to life, blending surfing, cars, and music with Ozium’s mission to keep the air fresh. “Clearing the air isn’t just about smoke—it’s about energy, good vibes, and keeping things fresh,” Wiz said. “I’ve been rocking with Ozium forever, so this just made sense. Whether you’re in the studio, in the car, or just chilling, you gotta keep the air right.”
Makua Rothman echoed the sentiment, reflecting on Ozium’s role in his life. “Back in the day when we were considered ‘bad boys,’ our days were surf, sing, smoke, repeat,” he said. “Back then, it was not only taboo but illegal, and Ozium was always there to clear the air. Nowadays, we use it to rid our lives of all the insane kid smells ravaging our house and home. Thank you for always being there to clear the air for us, Ozium!”
Sweepstakes and Exclusive Merch
The “Clear the Air” campaign also includes a sweepstakes offering fans a chance to win exclusive merchandise, including one-of-a-kind jewelry crafted by If & Co, the bling legends behind the Ozium bracelet worn by Wiz in the music video. Fans can also enter the sweepstakes for a chance to win exclusive merch and experience the brand’s commitment to keeping the air clean—no matter where life takes you.
For more information, visit [Ozium.com](http://Ozium.com) and follow @OziumOfficial, @WizKhalifa, and @MakuaRothman on social media.
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