Limited-edition footwear pairs street style with a clever design detail for summer spontaneity
There's something appealing about a product that doesn't take itself too seriously—especially during the lazy, hazy days of summer. Fireball Cinnamon Whisky seems to understand this, and their latest release proves they're leaning into the fun.
Meet Fireball Sneaks: limited-edition high-top sneakers that come with an unexpected design feature. Tucked discreetly beneath the laces, each tongue unzips to reveal a compartment engineered to hold the brand's new Stash Flask—a lightweight, flexible, resealable 200mL pouch that fits up to four shots of the cinnamon whisky.
The Concept
The black and red sneakers feature flame detailing and the brand's signature colors, but it's the hidden pocket that makes them stand out. The Stash Flask itself is designed for portability and sharing—compact, durable, and resealable, it's meant to slip easily into the shoe's tongue compartment (or a bag, or a pocket, depending on your preference).
According to the brand, the idea grew out of sneaker culture's emphasis on being ready for whatever comes next. "We're celebrating the unplanned moments that turn a casual hang into something bigger, from backyard kickbacks to plans that go off script," says Danny Suich, Senior Global Brand Director for Fireball.
How to Get Them
The drop happens July 24. Here's how it works: beginning at 9:00 a.m. CST, fans can enter via Flaviar at FireballSneaks.com. The entry window stays open for one hour, after which 50 winners are randomly selected and invited to complete their purchase.
Each bundle—priced at $25 (plus shipping)—includes:
- One pair of custom Fireball Sneaks with stash compartments in each tongue
- One 66-proof Fireball Stash Flask
- An extra pair of yellow laces
- A custom drawstring shoe bag
For Those Who Just Want the Flask
If sneakers aren't your thing, the Stash Flask is also available separately at select retailers nationwide for $3.99 per pouch. It comes in both 42- and 66-proof versions.
Whether you're drawn to the sneakers themselves or just appreciate the clever concept, this release is a reminder that summer is best enjoyed with a sense of spontaneity. Just remember to enjoy responsibly and that Fireball is intended for those of legal drinking age.
The entry window opens July 24—mark your calendar if you're interested.
